Originally written by Shamus on Twenty Sided
So sometimes ideas don’t pan out. This is one of those cases:
Looking at the feedback on YouTube, I can see there’s a divide between, “This joke totally made sense to me” and “This was awkward and dumb”. Maybe that would be tolerable for an early teaser, but when it comes to a launch trailer you want clarity and a wide appeal.
A common complaint was that the stock footage of robots conflicted with the in-game footage. That’s true, although I don’t know how that could be fixed. For the first half of the trailer you need slow-paced shots. There’s only so many slow pans you can do over the Good Robot, and there’s no way you can fill 40 seconds with that. The game doesn’t have a supporting cast or dialog scenes, which is what you’d use for the slow build in the first half of the trailer.
Maybe that should have clued me in that this idea was flawed and unworkable, but… I dunno. I’ve had a lot of projects that began with a single fun idea and were fuzzy on the details. DM of the Rings is a good example of something that began half-formed and then came together later during production. Sometimes when you’ve got an idea you have to run it up the flagpole and see if anyone salutes.